Designing your own successful web page can seem difficult and nearly impossible if you do not do a little research first. The reason you need to know the basics of web page design is because the design of your website will actually influence whether or not people continue to visit your site and ultimately, whether they will buy from you or not. Obviously, a lot is riding on your website design so it is worthwhile to take this seriously and put some effort into doing it right the first time.

Design #1 Color
Any important aspect of your design process should include the use of color. Color affects people psychologically and different colors have positive and negative attributes or feelings they can evoke and men and women respond to different colors more positively than others. So, figure out your target audience, what you are selling, and what colors will best help you persuade your target audience to stay on your web page and to buy from you.

Design #2 Organization
A design flaw many beginners run into is organization. Your website must be well organized, and not just to you, but to the average person who has never visited your site before. It should be obvious where the information is and how visitors can get to it without wading through a lot of other links and information they are not interested in. Check out some larger, more successful sites to see how they deal with organization and just follow their lead.

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