What seems like a chore now could easily be a huge time saver in the future. I know this was the case when converting Children's pages to XHTML and CSS. It took me what seemed like forever, but once it was done any future updates where sooooo much easier. Plus there were many other added benefits.

I guess what I'm saying is that there are times when it might not be worth it, but, if you take a long term view, you will find that many times will be worth doing in the long run.

Pride

If nothing else I'd bet that many Web designers and developers work with Web standards because they know it's the best thing for the job. They have a passion for what they do and are willing to go the extra mile to get it done right.

The benefits are there. They've been well documented many times and in most cases standards will benefit everyone involved with a Web project. There are challenges, I realize this, but it's up to us, the Web professionals, to keep after it and do what we know is the best thing possible for our projects.

Hang in there. Keep educating people and keep showing them examples of how Web standards can add real value. It's a tough job, that's for sure, but it's up to you to make sure it gets done.
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